Kaplan
Kaplan is seeking a Web Analyst to join its Insights team. You'll transform data into actionable insights that drive decision-making across marketing and user experience functions. Working with analytics platforms and AI tools, you'll help optimise the website's commercial performance and search visibility.
What you’ll do
- Analyse web data using Google Analytics and Big Query to identify trends and commercial opportunities
- Write SQL queries to extract and analyse data from analytics and marketing platforms
- Deliver insights and recommendations to stakeholders based on data findings
- Support site optimisation initiatives by recommending improvements to conversion rates and search engine visibility
- Collaborate with marketing teams and UX specialists to inform strategy with data-driven insights
Eligibility
- Proficiency with Google Analytics and SQL
- Experience with Big Query or similar data interrogation tools
- Ability to translate complex data into clear, actionable recommendations
- Familiarity with digital analytics and web performance metrics
- Strong stakeholder communication skills
Key facts
- Salary: £29,500
- Location: Not specified
- Deadline: 26 August 2026
- Graduate / entry-level role
Prepare for this role — free
Get ready before the deadline with tools built around this scheme: reshape your CV to Kaplan’s criteria, practise the aptitude and situational-judgement tests employers use, and rehearse competency interview answers — all in your free CareerBrae account.
You’ll sign in (or create a free account) to use the prep tools.
CareerBrae is not affiliated with, endorsed by, or partnered with Kaplan. Always confirm dates, stages and eligibility on their own official application page.
Open the official Kaplan pageYou’ll sign in (or create a free account) to open the employer’s page.
CareerBrae is a community interest company. Paid places on our tools help fund free support for people facing barriers to work — the cycle calendar and reminders here are free for everyone.
Report an inaccuracy